Episode 11: Dan Everett | Founder of Everett Sports Marketing
Episode 11: Dan Everett, Founder of Everett Sports Marketing
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Rich Take On Sports
Show Notes:
- Rich Spotlight: Dan Everett
- Grew up on a chicken farm in SW Georgia
- Loved sports at an early age and baseball was his passion
- Eventually fell in love with college football and was transient student at the University of Georgia
- Career aspirations of being an Optometrist
- Chance meeting with UGA Running Back Danny Ware led to starting Sic’Um Signatures in 2007
- The genesis of the ESM camps began shortly after in 2008 and 3rd party marketing opportunities began to grow
- Really started representing more of the players no one else wanted to represent anymore
- Players took a leap of faith by coming to ESM
- Turning point for ESM was the year ESM represented both Aaron Murray and Connor Shaw
- ESM focuses on maximizing marketing opportunities where other agencies do not
- Decision was then made to only focus on football representation, golf representation, and youth football camps
- Market activation is the beginning of an endorsement
- Jonathan Allen is one of the most interesting clients they’ve ever represented
- ESM focuses on positioning clients with brands that are a natural fit for their personality
- ESM Youth Football Camps focus on football as well as role modeling and leadership
- Words of Wisdom involve two keywords: Proactive and Accountability
- Rich Headlines
- NBA Draft is another sign of the youth movement in the NBA with 16 Freshman selected in the First Round
- LA Clippers traded Chris Paul to the Houston Rockets for 7 players and a future draft pick
- James Dolan, owner of the NY Knicks parted ways with Phil Jackson signaling the end of the Phil Jackson era in the NBA
- Weekly Words Of Wisdom
- Things may come to those who wait, but only the things left by those whose hustle. Abraham Lincoln
- Deshaun Watson Signed Print Giveaway
- 3 winners to be selected
- Follow on Twitter – @richtakesports and Retweet “pinned tweet”
Social Media:
Follow Dan Everett On Twitter: @everett_sm
Everett Sports Marketing Website: http://everettsm.com/
To Follow Rich Take On Sports on Twitter: @richtakesports
About the author, Richmond Weaver
Richmond, a graduate of Clemson University has been involved with sports for most of his life and developed a passion for basketball and sports at an early age. He currently lives in Greenville, SC with his wife Karen, founder of Upstate Esthetics and their three kids.